What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is a process of improving visibility of your website and the quality and quantity of traffic to the website. This process is a lengthy one but when finished it can be advantageous to your business as it targets unpaid traffic while targeting paid and direct traffic.
It is an important marketing channels as it drives business results for almost every brand or business which has a digital presence and a website. The SEO industry is forecasted to reach a staggering $112.2 billion by 2028.
Search Engines are a powerful tool as mostly anything can be searched up whether it be on Google and Microsoft Bing or on social media apps such as Instagram, Facebook, Tik Tok etc. Searches is the best source of traffic in today’s time as trillions of people use search engine to find resources etc and is the primary source of traffic.
Here are the top 5 SEO strategies you need to be successful:
Step 1: Keyword Research
Every campaign, content or blog that you create needs a good keyword research so doing SEO it is very important that you research what your customers are looking for and based on the research you can optimise your website.
There are different ways to conduct your keyword research such as Google trends, SEMrush or Ahrefs. These websites are the perfect place to conduct keyword research as it tells you what is trending and what’s the competition like on a specific keyword. Also, an important thing to remember is using the keywords in the right place.
Step 2: Keyword Content
As you do your keyword research your content should be based on them, this will help you drive traffic your website. Not only just your content which will go on your website and social media but also every page on your website should have keywords in them as this will also help you rank while driving traffic. You should keep up the trends and your research to see what the audience is consuming and base your content and keyword on that.
Step 3: On page SEO
As mentioned in step 2 you need to have keywords on every page and content, there are various steps for on page SEO which would require you apply your keywords, the important ones are:
- Title
- Title Slug
- Meta description
These are the basic SEO steps you need to complete on your webpage to rank on google and to drive traffic among other steps.
Step 4: Alt tags
Alt tags or alternative text tags are one of the best and easiest way to optimise your website. This is done by adding description to your images on your website these help search engines to locate your pages. These target audiences who only use text only browsers or screen readers.
Step 5: Keep URLs updated
Always remember to keep your page URL updated. This will help you maintain the hierarchy of your website and the subpages you create to keep the navigation of your website smooth and user friendly for your audience and for easy navigation.
In conclusion, do a SEO analysis of your website and create a strategy for optimisation. Start implementing your strategy and keep updating it as it is not a one-off deal. Trends change, target audience wants and needs change, so your business need to be flexible and be able to keep up with these changes.